The business world has its own pace and demands fast action to stay in the game. For this reason, marketing automation takes a prominent place in the design of commercial strategies. In this article, we will take a look at two platforms with a long history: RD Station vs Clientify .
The challenge becomes more complex as competition and the range of products, services and content grows. If you are looking for the best option for your company, continue reading.
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Marketing automation serves the purpose of streamlining and optimizing a company’s marketing actions. In this way, the strategic actions carried out can meet the proposed objectives in less time.
But how is automation carried out? There are different software programs that automate the processes of a digital marketing strategy ; that is, they automate the actions aimed at leading the public along the path through which they become customers of a brand.
RD Station vs Clientify: Benefits of Marketing Automation
These automatable processes range from lead segmentation to workflow generation, lead nurturing and campaign management, among other options. In short, it can be a great contribution to both understanding and guiding the client.
That said, it is established that list of somalia consumer email the benefits of having an automation platform are multiple. Let’s review the most relevant ones:
Process optimization: Automating content design and distribution tasks, campaign scheduling, and lead qualification, among other processes, significantly increases the efficiency and productivity of marketing work.
Increase in organic leads: Automating large-scale
Data management and lead scoring helps you The Best Marketing reach more quality prospects. Lead information includes how to create a stunning photography website on wordpress profile and sociodemographic data, downloads, opens, behaviors, etc.
Alignment of objectives: the integration of the functionalities of automation platforms allows marketing and sales goals to benin businesses directory be combined. An example is lead qualification, which helps create strategies and increases sales productivity.
Multi-channel vision: platforms integrate various interaction channels and devices in use, which makes it possible to understand prospects’ behaviors and create more complete profiles.