If you have an e-commerce site and want to increase the exposure of your products, in this article you will learn two powerful advertising tactics: remarketing and retargeting.
Learn what they are, how they are appli and all the benefits they can generate for your virtual store.
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Remarketing vs. Retargeting
Remarketing and retargeting are two advertising strategies that have similarities and differences; therefore, it is important to distinguish them precisely. The main similarity lies in their operating logic: both allow you to access recogniz customers or users a second time to place them back in the purchasing scenario.
Let’s take a look at the other features of remarketing and retargeting to understand how they can help you increase sales opportunities in your e-commerce .
What is Retargeting?
Retargeting is a system that allows you to publish personaliz ads to users who have previously visit, in this case, your online store .
It can be carri out using different techniques that have their own processes, benefits and characteristics. Paying sri lanka email list 668838 contact leads attention to these particularities will determine which ones are most suitable for your business.
This type of retargeting allows ads to be display bas on users’ browsing behavior. To do this, it records and uses information from the pages they visit: the types of products they search for and buy, whether they have add items to their shopping cart or mark an item as a favorite.
Website Retargeting
When people enter your website, they are detect by a Retargeting and type of special file known as “ cookies ”; you probably know what is the fastest hosting provider of 2024? about them because most sites that use them notify you about them and ask for your consent before allowing you to continue browsing. These files identify visitors and have access to their activity log within the domain.
The information collect by benin businesses directory cookies allows you to create a list of users to then apply retargeting in a Google AdWords campaign. For it to be effective, you must perform segmentation and planning according to the data you have collect.