The one with the anonymous sender logo on the left or the one with the brand logo on the right.
Most people would prefer the latter. BIMI (Brand Indicator for Information Identification) brings this unique visual advantage.
Fake sender identities are the most common form of email attack, with 83% impersonating well-known brands. Therefore, it is critical to implement email authentication through BIMI to effectively prevent these attacks.
Well-implemented BIMI not only improves brand recall, but also paytm database has a potential impact on email deliverability. BIMI-compliant emails also reduce the chances of being marked as spam.
In short, mastering BIMI is essential if your goal is to become a trusted and authentic brand in the email space.
So, let’s begin the journey to make your next email stand out with BIMI…
What is BIMI?
BIMI (Brand Indicator for Message Identification) is a cutting-edge 5 best marketing channels for lead generation email authentication protocol. In short, BIMI allows you to showcase a trusted sender logo emails would on all emails in your recipients’ inboxes.
Without BIMI, all you see is uniform letters in a colored circle, which may not be very trustworthy or openable. The main purpose of BIMI is to verify that you are who you say you are, and not a scammer or spammer.
But how does it do this?
1. Authentication: BIMI requires three important email singapore data authentication methods:
- Domain-based Message Authentication, Reporting, and Conformance (DMARC)
- DomainKeys Identified Mail (DKIM)
- Sender Policy Framework (SPF)
BIMI can only work if these protocols are implemented correctly.
2. Visibility: When recipients check their inbox, emails verified emails would with BIMI will display the brand logo, enhancing instant brand recognition and distinguishing it from other generic emails.
3. Trust: BIMI helps foster trust in a digital world filled with scams and phishing threats. When users see a brand logo next to an email, they are more likely to view it as legitimate, reducing the chances of it being flagged or ignored.