Event marketing is Successful Event an important part of the marketing strategy. The conference in particular is a marketing tool that is being used extensively again after the pandemic to strengthen the position of brands in the market. In this article I will give you the tips, tools & steps to get started with this yourself.
What is event marketing?
Event marketing is the planning or organization of a meeting, where a brand, product or service is central. There are different types of events that fall under event marketing and the conference is one of them. In addition to conferences, trade fairs, seminars, launch parties, workshops, festivals, webinars and virtual events are forms of event marketing.
What are conferences?
Conferences are large gatherings that companies organize themselves and they vary in size. There are events that easily welcome ten thousand visitors, but you also have smaller conferences for a few hundred guests and those are the gatherings that I call customer days. However, these types of events are also great for other types of business relationships.
Event marketing in figures
More and more companies are seeing the value of events. Forbes writes that analysts at Allied Market Research see significant growth in the corporate events market, with a market potential of more than $510 billion likely to be reached by 2030.
Bizzabo (an Event Management Software company), conducted a survey on events last year and published the results in the Bizzabo Events Industry Survey and Report and the following emerged:
More than 80 percent of event organizers see events as their most powerful marketing tool
76 percent of organizers believe in-person conferences are an important part of their organization’s success
About 70 percent of visitors see attending business events as an opportunity to learn more about new products and services
In addition, more than 77 percent of visitors consider list of north korea consumer email conferences to be the ideal place for networking
Advantage event is networking source: Monkey Business Images / Shutterstock
What are the benefits of event marketing?
Events can be an important part of an organization’s 5 key steps for the foundation of your marketing plan marketing strategy, because it can lead to more business. But there are more reasons why events are a good idea.
1. You can share your knowledge
People often visit events because they want to gain knowledge. So share this knowledge, be a thought leader: someone you should go to if you want to know more about certain themes. For example, talk about the industry, the target group, the current market or about the trends and developments in your field. Of course, it must have a link to your company and at the same time meet the needs of your visitor.
2. It leads to brand awareness
Your knowledge can be good for your brand awareness. How america email list people experience your brand. Brand awareness is an important part of event marketing, because your brand is central at a conference or customer day. What do you stand for, what is your vision and what do you want to convey? You can show all of that with your event. Not only through what you say, but also in your choice of location and general atmosphere. After all, your event is an experience. You want to convey that to your guests and in that way create a connection with them.