A content marketing strategy is for a Content Marketing marketer what a roadmap is for a sailor: without it, it is very difficult to reach a safe harbor. The numbers don’t lie: according to a recent study by the Content Marketing Institute, 62% of the most successful content marketers have a documented strategy, while only 16% of the least successful ones do.
A content marketing strategy
must answer basic questions such as who is the most relevant audience for our content, what benefits can we provide them, and what the experience of consuming our content should be like. Today we are going to see how to create a roadmap for a successful content marketing strategy by working on three parts: objectives and goals, audience, and mission. Let’s go for it!
Roadmap to a successful content marketing strategyObjectives and goals of your content marketing
For your content marketing strategy to make sense, it must first answer a fundamental question: why are you doing content marketing and what do you want to achieve with it?
Content marketing objectives and methods completely determine the action plan to follow, since not all types and bahrain phone numbers list formats of content serve the same purposes. Therefore, having things clear from the beginning prevents us from ending up investing time and resources in content that does not help us achieve what we want.
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To address this section, my recommendation is that you first focus on identifying what the weak point of your company’s marketing is in general. Here are some possibilities:
Brand awareness – Are you struggling to penetrate a new market, launch successful products or compete with the market leader? If the answer is yes, then perhaps what you need is to raise awareness of your brand among potential customers.
Audience engagement – This can be a good focus if you want to improve your brand’s reputation as a reliable source of information or attract influencers to become brand ambassadors.
Website traffic – To see if you need to 5 aspects of lead generation that we should take into account work on this, don’t just focus on the number of total visits. Evaluate whether your social and search ad campaigns are working, whether visitors are staying cz lists on your website long enough, and whether they are visiting the most conversion-critical pages.
Lead generation and nurturing : Is your sales team having trouble finding or qualifying new leads? Do you think there are any bottlenecks in your conversion funnel?