There are 4.5 billion people in the world who regularly use social media. Furthermore, it is estimated that 84% of Chileans are regular users. Thanks to this large concentration of audiences, these channels open up an extraordinary opportunity for businesses to develop their digital marketing strategies and increase their online visibility.
In addition to facilitating corporate communication and the marketing of products vatican city email list 2713 contact leads or services, they help companies obtain information to perform predictive analyses of social behaviors and trends that strengthen their activity. Therefore, it is important that you boost your marketing strategies on social networks .
7 tips to boost your business’s social media
Follow these expert tips so that, in a short time, your business will gain greater relevance on any of the social networks you have decided to use to implement your digital marketing strategies .
1. Optimize your brand profiles
Social media profiles are your calling card for potential partners and clients. They reveal information the role of emojis in text messages about your business, allowing it to be discovered by those who need your service or product. If you want to make sure you build complete and functional profiles, consider these 3 elements:
An intuitive and coherent name that makes searching easier.
A profile photo that encourages brand recognition.
A bio that describes your company and explains why someone should follow you.
2. Stand out in content creation
Creating relevant and engaging content is one of the key factors in attracting aleart news followers and improving the online presence of businesses. To make your social media posts reach more people, you need to make sure you deliver valuable content in a variety of formats.
Remember that, as each platform is different, not all formats will work the same way . Use this classification as a reference:
Facebook : Call-to-action texts that link to blog posts, videos, and advertising.
Instagram : photo stories that talk about the brand, beyond the product or service.
YouTube : Videos that offer solutions to problems that your business can solve.
X (Twitter) : surveys and copies that arouse curiosity and encourage people to learn about your business.
3. Post at the best times
Even if you make great content, if you post it while your followers are offline, they may not read it. You can check the times when your audience is most likely to connect by manually measuring the popularity of your daily posts or by using a social media management tool.