In Chile, about 84.5% of people use social networks, with Facebook taking the top spot among the most used social networks , What to post on accounting for 70% of monthly visits. However, there are other platforms that are frequented by Internet users and that are worth checking out to increase a business’s presence in the digital world.
The current relevance of social networks used by companies
Due to the large number of people present on social media, they offer a unique list of lesotho consumer email opportunity for companies to increase their visibility, as they function as the perfect medium for communication with customers and generate benefits such as:
Present new products, services or brands.
Increase the company’s digital presence.
Differentiate yourself from competitors.
Gain valuable data and insights from customers and prospects.
Create an online community.
In this sense, it is not only vital to have an account on the platforms, but also to know how to manage social networks for companies . Consider that each network has a unique way of working and attracts a different audience, so both the content and the format and frequency with which you publish must be adapted to each case.
What can you post on the most used social networks ?
To take advantage of the benefits of social media in companies , it is essential that you use the security in messaging applications correct formats and languages, according to your services and your target audience. In particular, this last point is important because the creativity, tone and even frequency of publications will depend on it.
So, the first thing is to clearly define your target audience, considering that aleart news this represents the group of people who align with your brand based on their interests and demographic information. To do this, you must evaluate what attracts their attention, what they are looking for and what they expect from your products, and then define the strategies that will allow you to capture their attention and apply them to your publications.
With this information, you should now understand how to manage social networks for companies , considering the most used ones and the following recommendations according to the type of platform:
1. Facebook
Considering that it is the most used social network in the country, with 77.54% of visits during 2023, it is essential that your business knows how to position itself here. This network is ideal for creating different content strategies, including high-quality photos, informative videos, and live broadcasts to interact with the public in real time.