Marketing is an extremely versatile field and subject to constant change, a product of the evolution of consumers, the supremacy of digital spaces and how people connect with the discourses issued by companies through various platforms.
You can also check out: 8 mistakes to avoid in your marketing strategy
With this evolution, many strategies and types of marketing inevitably emerge that will help you offer your services or products to the market, but how do you choose the one that will bring the greatest benefit to your business?
This question is the basis for our exclusive guide to the most common types of digital marketing, as well as offering the criteria to consider so that you can choose the most appropriate strategies for your business.
Expand your digital marketing knowledge with Work/Café
Keep exploring our blog with information and trends in entrepreneurship, digital marketing and finance to keep expanding your horizons. Don’t leave without downloading our exclusive ebook by logging in with your Work/Café community account!
Despite the emergence of new channels, this medium is still preferred for various list of guinea consumer email campaigns. In fact, last year 2023, an average of 347.3 billion emails were sent per day , which implies an increase of 4.2% compared to the previous year.
It is important to consider that, although the opening rates (percentage of users who open the email) can never be too high, mailing is an efficient tool due to the huge number of people it allows you to contact, at a very low price. Thanks to this volume, a rate of over 20% is already considered a good index.
To stand out from the competition, maintain good opening rates and attract aleart news the interest of your audience, it is essential to keep certain key points in mind.
To achieve excellent results in your email marketing how to improve the user experience in a mobile app strategy , it is essential to implement some measures that maximize the effectiveness of your emails, such as:
1. Segment the audience well
The first step to effective mailing is to make sure your emails reach your target audience. To do this, the first step will be to rigorously segment your audience, following criteria such as:
Geographic: country, region, urbanization, etc.
Demographics: age, income, gender, etc.
Psychographics: social class, lifestyle, etc.
Behavior: time of use, level of use, willingness to pay, etc.
This way, you will be able to personalize the content of the email. Based on the segmentation variables, you should create a certain number of email lists. When you want to send email, you will have to consider different versions depending on the characteristics of each list.
2. Create eye-catching and personalized subjects
Email subject lines can make the difference between success and failure, serving as a Trojan horse to spark a lead’s curiosity. A simple and effective subject line can completely change your email open rate.