In this era in which COVID-19 has reshaped our way of life, virtual stores have seen in their model a possibility to further impact their audience. In this sense, it is important to recognize the trends in e-commerce and how to apply them to generate better results.
Jesus Cardenas
Aug 3, 20 | 10 min read
Main trends in e-commerce
Reading time: 8 minutes
The pandemic caused by the so-called coronavirus has accelerated the adoption of e-commerce by up to two years, as reported in this Forbes article .
This shows us that more and more businesses will become online sales platforms much sooner than expected.
Now, e-commerce trends refer to those elements that have already been incorporated into the business and that can be the differentiators that any online store could put into practice.
That is why in this content we have compiled the 11 main e-commerce trends that are available so that, combined with a solid Digital Marketing strategy , you can take your business to the next level of authority, expansion and sales.
Happy reading!
11 e-commerce trends in the post-pandemic
The e-commerce trends that we will present below constitute the alternatives that can be added to the e-commerce efforts so that better and more efficient ways of reaching your audience , delighting them and, of course, satisfying them , are found .
Keep reading to find out what they are!
1. Interactive virtual stores
Within the digital spectrum, more specifically within Content Marketing, there is a type of material that generates more engagement in the public than any other, and that is interactive content .
These materials give the user the list of swaziland consumer email opportunity to actively participate in the content and discover relevant information.
In this sense, interactive virtual stores are one of the trends in e-commerce because they allow the potential customer to have a real and tangible exchange of actions and responses .
Virtual reality has allowed companies to create interactive experiences with users, for example, in the fashion and sports sectors.
An example of these are virtual fitting rooms , which through the use of VR (Virtual Reality) allow people to know how they would look in clothes from the catalogue without the need to go to the physical store.
This is the case of Nike, one of the most important brands worldwide, which has incorporated this technology into its online store so that users have the possibility of “trying on” shoes without having to leave home.
The app through which the interactive experience
could be accessed is called Wanna Kicks .
Calculators are another type of differentiating what are multi-agent systems and how do they work? element that you could add to an e-commerce site. Their function can be to provide potential customers with options based on their budget.
Imagine this: in the e-commerce calculator you ask the user “how much are you willing to invest in a complete sports training kit?”
Depending on the response, your store can be numbers offer different options , with cheaper or more expensive materials, to increase the chances of conversion .
If you want to know more about interactive content and how it can fit in with your online store’s growth goals, download our comprehensive ebook on the topic and explore its possibilities !