Perhaps one of the most important lessons for any marketer is the one about metrics, and that is that implementing strategies without measuring results is like walking blindly. There are many and varied marketing metrics , although we always tend to use the most common 5 Marketing Metrics ones. For this reason, I wanted to be a bit innovative and propose 5 other marketing metrics that you probably don’t know about . 5 Marketing Metrics These new ones will serve to complement the ones I presented to you in the first information pill .
Individual Attribution (First and Last Contact)
This marketing metric basically consists of attributing all the value to the first . Last contact that the lead made with the website when the sale was made . That is, if the consumer has entered the website through the blog, has read an article. Then another and then has made list of uruguay consumer email the purchase, in the case of First Contact Attribution , the recognition would go to the first blog post that he has read. Last Contact Attribution is given to the final element with which the user interacted just before mak the purchase.
Twitter Engagement Rate (TER)
In 2014, more specifically at the end of the year, Twitter launched a series of in-person events in the post-covid-19 era marketing metrics and one of them was precisely the Twitter Engagement Rate. The objective of this tool is to calculate what % of your fans have agent email list action with a tweet. You can calculate the TER by dividing the number of social interactions (engagement) by the number of followers you have at that moment. Then you multiply the result by 100 to get the percentage.
Social interactions include:
Extension details
The Twitter Engagement Rate is us by selecting a specific date in time. This metric can help you know which tweets work and which ones don’t, and thus learn what are the best techniques to motivate followers.