Social media has become essential in the marketing strategies of large companies and SMEs . In fact! according to 5 advantages 2023 State of Social Media Report ! 94% of global business leaders agree that social media has a positive impact on building a company’s brand and helps improve its positioning among competitors. Keep reading to take advantage of the benefits of social media for your business!
Advantages of social networks for the success of a business
Social media has different functions in the business field: it can be used to increase brand uruguay email list 501744 contact leads visibility! introduce new products and services! interact with the audience and generate a closer connection with the public. All of this brings different benefits:
1. Achieve reach and visibility
More than 5 billion people use social media worldwide. Instagram alone has over 1.2 billion security in messaging applications users ! 85% of whom use the platform to search for items and make purchases ! making it a huge showcase for your company’s products.
Thanks to user visits to these networks and the algorithm! you can appear in related searches and in ads specifically targeted to people who have an affinity with your brand.
For example! if your company sells cosmetics and skincare products! you can aleart news attract customers with content about skincare routines or how to choose products according to skin type. But remember that it’s not just what you say that matters! but also how you say it. So! try out different formats to find the one that appeals most to your target audience.
2. Have direct interaction with customers
Social media is a channel for customers to contact brands with just a couple of clicks or taps on their screens. This creates a great opportunity to nurture a direct and closer relationship! either through comments on shared content! or through chat boxes.
In this sense! it is important to be available at all times! since the public increasingly expects faster responses from companies! which influences the overall experience they have with brands. So that you do not have to be constantly answering messages! you can use chatbots .
3. Build and consolidate the SME brand
Another advantage of social media for business is that it allows you to build and consolidate your business’ brand image. Thanks to the possibility of publishing content and advertisements on a daily basis! it is possible to increase brand awareness. In fact! it takes 5 to 7 interactions with a brand to be remembered ! and the good thing about social media is that you don’t need to pay to have a presence on it.