You can incorporate Neuromarketing Lessons a neuromarketing principle into your marketing in several ways. For example, within your website, in an offline expression or in a campaign. Depending on the goal, you can boost your campaigns by using principles. In this article, I will delve deeper into 3 ‘lessons’ that will boost your campaign.
Neuromarketing, it is a way for people outside the field of marketing to influence people , while they do not want this. An ethical question that everyone can and will answer differently. Let us state that first.
In my eyes, neuromarketing is the following: giving people what they are looking for at that moment, also according to their brain. We live in an era in which campaigns fly around your ears. You want to show that you are there, also in the subconscious brain of a consumer. That is exactly what neuromarketing helps you with.
The way of making choices
The ‘GOAT’ (Greatest of All Time), Daniel Kahneman, has completely mapped the systems in the brain. Our brain consists of system 1 and system 2. Both have their own characteristics:
Thus, system 1 is our unconscious brain. It solves ‘simple’ issues easily.
System 2 is our consciously thinking brain. It often takes over during activities that require effort.
System 1 is active 95% of the time in actions, judgments and choices, according to Kahneman. In other words, only 5% of all actions, judgments and choices that the consumer makes are well thought out. Quite little if you ask me.
System 1 is also the system you should address list of romania consumer email first. If you do not have the attention of system 1, you have actually immediately lost your first chance.
How do principles play into this?
Over the years, a great many principles (from science) have been mapped out. From framing to the Von Restorff effect and so on. These are the 3 ‘lessons’ that will boost your campaign:
Lesson 1: Play on Emotion (Kahneman)
‘ Sell with emotion, back up with facts ‘, is one of the statements how marcom professionals use ai in their work [infographic] that certainly stuck with me during ‘the best event about marketing psychology’ by Christ Coolen. Here are a few examples:
Selling a camera. You are not just selling a means to take pictures, you are selling a product that will allow you to store memories forever.
Selling solar panels. You sell a product that ensures that you save on your energy bill and contribute to sustainability.
Smint, you are not selling peppermint, but a product that ensures that you get aleart news through the day feeling refreshed, which means you are actually selling self-confidence again.
As a marketer, you often tend to tell how good, special or distinctive a product or service is. That doesn’t attract attention. Do you want to do that? Then you’d better start by appealing to emotion (system 1) and then talk about the ‘ facts ‘ (system 2) at a later stage.
Also read: Neuromarketing will change undeniably in 2024 [6 trends]
Evoking emotions that are connected to the feelings of the consumer can help to create a bond with the target group more quickly. This emotion then leads to an impact on purchasing decisions.
4 principles to apply:
Picture Superiority Effect: Photos and images are remembered more easily than words.
Nostalgia effect: Reminiscing about the past can make us spend more on products.
Loss aversion: people hate ‘losing’ and will do anything to avoid it.
Peak-end rule: an experience at a peak moment has more impact for a customer than an experience that is continuously ‘average’ or ‘good’.
As an example of the Nostalgia effect, take the Dr.